Phase 01 · Operate
We ran it ourselves
Freight, wholesale, our own retail channel. Five years of owning the inventory — and the risk that comes with it.
Our Story
We ran the supply chain for five years.
Then we rebuilt it.
Supersonic Supply is an inventory-owning distributor — self-operated warehouses in Delaware, directly operated channels on every major U.S. marketplace, and our own software running underneath. From your dock to the consumer's doorstep, you are dealing with one operator.
ABOUT US
From reseller to a new kind of distributor
We didn't build software and then go looking for a supply chain. Three phases brought us here.
Phase 02 · Realize
We saw where it breaks
Not from the outside. What e-commerce does to brands and their distributors, we watched happen to goods we had paid for.
Phase 03 · Rebuild
We built what was missing
Warehouses we run, software we wrote, channels we own. Every capability we sell, we built first because we needed it.
OUR JOURNEY
From one warehouse to an operating network
2021
THE FOUNDATION
One warehouse, other people's freight
Supersonic Brick LLC started in freight forwarding and cross-border logistics, serving resellers and distributors out of an 8,000 sq ft warehouse in Newark, Delaware.
Moving other people's goods taught us the part no software can teach: how demand and supply actually find each other, and where the handoffs break.
That original warehouse is no longer in operation and appears here only as the starting point of our journey.
2022
OWNING THE GOODS
We stopped moving boxes and started buying them
We added wholesale to the business. For the first time the inventory was ours — which meant the sourcing decisions, the pricing decisions, and the risk were ours too.
That year we built the supplier relationships and the in-house sourcing and sales system that everything since has been built on.
2023–24
WE BECAME THE SELLER
Our own stores. $10M in annual online GMV.
We went online ourselves — not as an agency running someone else's account, but as the seller of record on every major U.S. marketplace plus our own Shopify storefront.
We reached $10M in online GMV in 2023, and again in 2024. The team went global to keep up.
In 2024 we opened a 20,000 sq ft self-operated warehouse in New Castle, Delaware, and split the business in two: distribution under Supersonic Brick, third-party logistics under a new company, Continental Cross Venture Group LLC. Two disciplines that had been competing for the same attention now had their own.
And we saw what e-commerce was doing to brands and their distributors — not from the outside, but from the listing page. That is where the work on a different kind of distribution began.
2025
THE SYSTEM
We built the software the job actually needed
No tool on the market did what five years of operating told us the job required. So we built our own SaaS and our own AI agents.
By the end of 2025 the operation was running on data and AI: lower cost on the same base of business, and exponentially more assortment data than any team could process by hand. The point was never efficiency alone — it was that the technology made a different business model possible.
2026
A DIFFERENT KIND OF DISTRIBUTOR
We opened the stack to the brands we serve
We opened the stack to the market as two channels we run ourselves.
B2B
sourcecopilot.app
Independent retailers served through our self-operated B2B distribution channel, supported by our AI shopping agent platform and fulfillment network.
DIRECT-TO-CONSUMER
SourceGuild
Direct-to-consumer channels through our proprietary community-commerce program that converts organized communities into repeat buyers.
A second self-operated warehouse opened in Newark, Delaware — 60,000 sq ft — backed by a 200,000 sq ft partner warehouse network in California to support brand distribution at scale. Five brands went live in Asian markets. A shop-in-shop program is in development, using the same demand data to decide which products earn physical shelf space.
We are no longer a reseller. We are a distributor built for how commerce actually works now.
FOOTPRINT
From 8,000 square feet to 80,000 of our own.
20218KFirst warehouse · since retired
202420K
202680K
New Castle, DelawareSINCE 2024
20,000 sq ft
Self-operated
Newark, DelawareSINCE 2026
60,000 sq ft
Self-operated
CaliforniaSINCE 2026
200,000 sq ft
Partner network
We started in 2021 with one 8,000 sq ft warehouse in Newark, Delaware. Self-operated means our people, our systems, our accountability — not a booking on someone else's dock.
HOW WE'RE BUILT
Two companies, one operator
DISTRIBUTION
SUPERSONIC BRICK LLC, doing business as Supersonic Supply
Buying inventory, owning it, and moving it through channels.
THIRD-PARTY LOGISTICS
CONTINENTAL CROSS VENTURE GROUP LLC
Warehousing, fulfillment, and freight — run as its own discipline since 2024.
Separating them was deliberate: a distributor that treats logistics as an afterthought ends up making both decisions badly. Brands work with one team; underneath, each side is run by people who do only that.
Our Mission
Rebuild the supply chain — not just move boxes
To rebuild the supply chain with data and AI — on top of self-operated infrastructure and hard-won relationships. We add value, not cost: using data to break down the barriers between demand and supply, and the warehouses, logistics, and partnerships to actually deliver on it — so the two sides connect faster, cleaner, and smarter.
Global Team
Run from the U.S. Built to operate globally.
Our operating team is based in the United States, across Delaware, New York, and California — close to the inventory, the channels, and the customers we serve. Warehousing, distribution, e-commerce, retail, brand operations, and technology all sit here.
Since 2023 we have run as a global team. Our colleagues in China work the supply side: supplier coordination, product information, production follow-up, and cross-border execution.
Decisions and accountability sit in the U.S. Execution reaches all the way upstream.
Good business makes a profit.Great business takes responsibility.
We believe in both. Profit keeps the doors open. Responsibility is why they were worth opening. We thrive with our community — and we take that seriously.