Self-operated 80K warehouse
Controlled space, not virtual
| ENWe buy, we operate, and we deliver — across every major channel.
The same in-house operating layer serves four kinds of partners.
Pick the path that matches who you are.




One operator owns the
full path
from sourcing to shelf.

We operate what we run, so accountability never gets
handed off — one operator, one report, from your dock to
the doorstep.

Controlled space, not virtual
Answers to your brand, never outsourced
Physical shelf space inside partner stores
AI across the whole chain
One process, five stages — brands, distributors, retailers, and international sourcing teams all move through the same operating layer, each from a different entry point.
View All⟶

From reseller to a new kind of distributor
Three phases brought us here.

Freight, wholesale, and marketplace operations. Five years of owning the inventory — and the risk that comes with it.
Not from the outside. What e-commerce does to brands and their distributors, we watched happen to goods we had paid for.
Warehouses we run, software we wrote, channels we own. Every capability we sell, we built first because we needed it.
Developed and owned by Supersonic Supply.
Our in-house AI product helps retailer buyers
discover products, build assortments, and turn
bulk UPC lists into quote-ready selections.

One partner.
Every channel.
Full accountability.