Supersonic Supply truck parked outdoors in daylight
Supersonic Supply

HOW IT WORKS

One operator,
end to end.

One process, five stages — brands, distributors, retailers, and international sourcing teams all move through the same operating layer, each from a different entry point.

How We Operate

Five stages, one operating layer

You tell us what you have, or what you need. From there we buy, operate, protect, and deliver — and the risk sits on our side at every stage below.

01Connect
For Brands

You hand us the inventory

We buy it outright — we own the risk from day one.

For Distributors

AI buyer who moves your inventory

We move your inventory through our full multi-channel network — online marketplaces, our own DTC storefronts, our B2B platform, physical retail, and overseas.

For Retailers

Just ask

Our B2B shopping agent turns tedious manual searching into a conversation. Name a target brand or product and the agent finds it.

For International Sourcing

Tell us your market

Our in-house B2B shopping agent searches catalogs and suppliers. Describe your market and margin target and it curates the best-fit US products for you.

02Match
For Brands

We diagnose

A full audit: listing health, AI-search visibility, reviews, MAP exposure, and availability.

For Distributors

We solve sell-through

We move it across our full multi-channel network — online marketplaces, our own storefronts, physical retail, and overseas.

For Retailers

Browse the database

Our continuously updated database spans millions of SKUs across every major consumer category.

For International Sourcing

The US catalog, mapped

Whatever your market wants from the US, the catalog is already mapped and continuously updated.

03Operate
For Brands

We operate

Every marketplace and the shelf space we hold in partner stores — ads funded by us, content from live data.

For Distributors

Smarter stocking

Our AI forecasts demand against live market data, so stocking decisions are precise.

For Retailers

Right price, no lock-in

We aggregate quotes from multiple verified suppliers and surface the best combination of price, availability, and lead time.

For International Sourcing

One US counterparty

You buy from a single US company. We hold supplier relationships, own the goods, and handle export on our side.

04Protect & Deliver
For Brands

We protect

MAP enforced, gray market displaced, reviews monitored and acted on, units authenticated.

For Distributors

AI-powered ordering

AI automates order-and-reorder loops so communication overhead drops and orders keep flowing.

For Retailers

One model in, right products out

We collapse traditional sourcing into one coordinated model — less time coordinating, more time selling.

For International Sourcing

Export, handled

We run it end to end from our US warehouses: consolidation, export customs clearance, documentation, freight booking, and bonded handling.

05Scale
For Brands

We expand, on your terms

Deeper share where you already sell, more retailers carrying you, or new markets overseas — you pick the direction, we run it. Every channel reconciled to one source of truth.

For Distributors

Higher sell-through, faster turns

Higher overall sell-through across your full catalog. Tighter working-capital cycles, faster turns.

For Retailers

Any scale

From a single store to a national chain, we sell at any scale. No MOQ walls forcing you to over-commit.

For International Sourcing

Any volume, one counterparty

Whether you are a single importer or a national chain, the model is the same: tell us what you need, and the right US products flow to you.

Talk to Us