What we're building
Company updates, capability releases, and how we think about the future of distribution.
MAP INTELLIGENCEUnauthorized sellers are the quiet margin tax.
Most brands underestimate their MAP exposure by 3x. We pulled live data from 12 mid-market CPG brands — the median had 18 unauthorized sellers and lost 14% of category margin to them.
OVERSEASHow an overseas channel actually opens up.
The narrative is "China is huge" — the reality is paperwork, bonded warehousing and brand authorization letters. A walkthrough of how one route from a U.S. CPG brand into Tmall Global actually got built.
AI COMMERCEWhat Rufus actually cites — and how to be one of those citations.
Amazon's AI assistant is now answering category questions for millions of shoppers. We took 200 category prompts and inspected what Rufus cited. The pattern is not what most brand managers assume.
OPERATIONSInside Supersonic Supply's operating layer.
A tour of how Supersonic Supply actually runs the channels — warehouses, replenishment cadence, MAP loop, overseas fulfillment. No buzzwords. Just the operating discipline that makes the rest possible.